20 loads. Gentle on your skin. HE: Low sudsing. Based on plant and mineral ingredients. 1. Tough on dirt, easy on your clothes. 2. Keeps colors bright. 3. Ideal for baby clothes. Ecover works for you and the environment. Color safe; plant based ingredients gentle on your skin, not based on petrochemical ingredients; no chemical residue; no phosphates nor optical brighteners (research has shown that optical brighteners bind to the skin irreversibly); optimum level of biodegradability - far exceeds legislative requirements; safe for all river and marine life; no animal testing; safe for septic tanks. Ecover, because you care: Ecover has dedicated for over 25 years of research to the development of products which use the inherent power of natural plant and mineral ingredients to bring you effective, safe washing. Ecover's unique plant based formulations care for your skin while ensuring exceptional washing results. This unique product line offers many environmental advantages that benefit people, animals and the environment. As a result, Ecover was recognized by the United Nations for their outstanding practical achievements for the protection and improvement of our environment. Ecover's ecological factory is built using a grass root for insulation, wood beams from sustainable forest and bricks made from coal mine waste.